In a three-way collaboration Wendy's, Fanta, and Coca-Cola have teamed up to offer Wendy's guests the chance to try the all-new Fanta Mystery Mixes.
The new beverages will only be available for a limited time at select Wendy's restaurants that feature a Coca-Cola Freestyle dispenser. As part of the promotional push for the new drink flavors, Fanta asks guests, "What the Fanta?"
Of course, consumers who have tried the mystery flavors are then asked to take their best guess what flavor they tried and post it to social media. One guest who gets it right will receive $10,000 as part of Wendy’s Mystery Mix Experience. The playful cross-promotion will run through November 7, giving Wendy's guests ample time to try out the taste-test experience.
Taste-Test Pop Promotions
Wendy's is Now Offering Fanta Mystery Mixes at Select Restaurants
Trend Themes
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Industry Implications
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