Fancy Hanks is a Melbourne restaurant best known for its flavorful BBQ and hot sauces. In order to elevate the brand and create a bottled product line, Fancy Hanks teamed up with design agency Never Now, who produced a colorful range of labels that give the brand a solidified identity.
Championing the house-made, small-batch aesthetic, the set of labels created by Never Now channel a rustic feel that serve as a great warning for the bevy of flavors contained in the sauces.
Served in-house with many of Fancy Hank's menu items, the new bottled range will be sold to customers for home use.
By commissioning a dynamic range of simplistic, vintage-inspired labels, Fancy Hanks is investing in building a brand that consumers will be able to appreciate and identify with.
Rustic Hot Sauce Branding
This Range of Sauces from Melbourne's Fancy Hanks Boast Retro Labels
Trend Themes
1. Retro Branding - Opportunity for businesses to use vintage-inspired labels to create a nostalgic and recognizable brand identity.
2. Small-batch Aesthetic - Chance for companies to embrace the appeal of handmade, artisanal products to attract discerning consumers.
3. In-house Product Extension - Potential for restaurants and food establishments to expand their offerings by creating and selling bottled product lines for customers to enjoy at home.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore retro branding to differentiate their products and evoke nostalgia among consumers.
2. Design and Packaging - Design agencies and packaging companies can provide services to create vintage-inspired and visually appealing labels for businesses looking to build a unique brand identity.
3. Restaurant and Hospitality - Restaurants can consider developing their own bottled product lines to increase revenue and offer customers the opportunity to enjoy their flavors at home.