McAlister's Deli recently teamed up with the Atlanta-based Red Brick Brewery to make an alcoholic version of its Famous Sweet Tea. The collaborative effort is part of an ongoing celebration of the chain's eighth annual Free Tea Day.
In order to celebrate Free Tea Day and the continued popularity of the drink, McAlister's Deli teamed up with the Red Brick Brewery for a special promotion. The brewery managed to combine the deli's Famous Sweet Tea with alcohol to create a one-of-a-kind sweet tea beer. The beer will be available for sampling on August 27th when the Red Brick Brewery hosts a celebration of all thing Atlanta, including the city's love of sweet tea and craft beer.
The unique collaboration demonstrates how brands can tap into the popularity of regional food and beverages in certain markets such as the Southern US.
Boozy Sweet Teas
This Brewery Recently Put an Alcoholic Twist on McAlister's Famous Sweet Tea
Trend Themes
1. Alcoholic Twist on Classic Beverages - Opportunity for beverage companies to collaborate with alcohol companies to create unique variations of classic non-alcoholic beverages.
2. Regional Collaborations - Companies can tap into the popularity of regional food and beverages by collaborating with local businesses to create innovative products.
3. Cross-industry Collaborations - Opportunity for companies from different industries to collaborate and create unique products such as a beer-flavored sweet tea.
Industry Implications
1. Beverage Industry - Beverage companies can collaborate with alcohol companies to create unique alcoholic variations of classic non-alcoholic beverages.
2. Hospitality Industry - Restaurants and breweries can collaborate to create unique products and increase customer engagement.
3. Alcohol Industry - Opportunity for alcohol companies to collaborate with non-alcoholic beverage companies to create unique alcoholic products and expand their customer base.