The family-friendly workspace becomes the main business model of Second Home. The brand identified a niche in the co-working environment — a market that has been booming since freelancing has been gaining traction as a means of sustaining life.
The business announced the debut of its fourth membership-only location in London. In partnership with N Family Club— "one of London's most forward-thinking childcare providers," Second Home is able to curate a family-friendly workspace environment with an on-site nursery.
The aesthetics of the new site are playfully arranged by Estudio Lasso Cano. The practice draws inspiration from "German architect Frei Otto's biophilic shapes and forms." In addition, Second Home recognizes environmental concerns and thus, commissions its family-friendly workspace to run on 100% green energy.
Photo Credits: Iwan Baan, Taran Wilkhu
Whimsical Family-Friendly Workspaces
Second Home Revolutionizes the Co-Working Environment
Trend Themes
1. Family-friendly Workspaces - Creating workspaces that cater to the needs of working parents and offer childcare facilities
2. Co-working Environment - The rise of freelancing has led to a growing demand for shared office spaces
3. Green Energy Adoption - More businesses are embracing sustainable practices, such as running their facilities on 100% renewable energy
Industry Implications
1. Co-working - Co-working spaces are evolving to provide family-friendly environments and attract freelance professionals with children
2. Childcare - Childcare providers are partnering with co-working spaces to offer on-site nursery facilities for working parents
3. Renewable Energy - Renewable energy providers have an opportunity to supply green energy solutions to family-friendly workspaces and other businesses