With the average family home boasting 2.6 computers and or game consoles, the change in the family dynamic is profound. Kids do their homework online, they play on their computers (instead of outside) and families keep in touch with distant relatives via email, rather than by visiting or picking up the phone.
Of course it's not necessarily all bad... people who use email subsequently keep in contact much more frequently and parents notice a huge improvement in their kids homework as a result of using the Internet as a research tool.
The most noticable downside involves communication within the home and the negative impact on health, when the number of computers in most homes far exceeds the number of bicycles.
Family Life Reinvented By The Digital Age
Family Life Reinvented By The Digital Age
Trend Themes
1. Digital Homes - Opportunity for companies to innovate and provide products and services that enhance communication and connectivity within the home.
2. Online Education - Potential for disruption in the education industry by creating new platforms and tools for students to learn and collaborate online.
3. Digital Health - Opportunities to develop digital solutions and technologies that promote healthy technology use and address the negative impact of excessive screen time.
Industry Implications
1. Technology - The technology industry can develop and improve digital home products to enhance connectivity and communication within families.
2. Education - The education industry can create online platforms and tools that revolutionize the way students learn and collaborate.
3. Healthcare - The healthcare industry can leverage digital health solutions to mitigate the negative health effects of excessive screen time and promote healthy technology use.