International fashion label SHOOP chooses to embrace political turmoil and the biases of media with its Fall/Winter 2018 collection and the accompanying fake news ads. For one, the capsule itself draws inspiration from the anxiety-ridden post-truth media age. The clothing is a combination of casual and formal wear with subtle stylistic embellishments.
SHOOP, however, goes one step further in the presentation of its politically inspired Fall/Winter 2018 collection with a set of fake news ads. The images are both humorous and dystopian. The brand visually represents the stakes of the untruthful digital age in a set of forged insurance and recruitment posters. Photographed by Matias Uris, SHOOP's fake news ads do not only highlight the qualities of the garments but also draw attention to the reality of today's day and age.
Photo Credits: Matias Uris
Politically Informed Fashion Ads
SHOOP's Collection is Accompanied by a Playful Fake News Ad
Trend Themes
1. Fashion in the Post-truth Media Age - Embrace the political turmoil and biases of media in fashion collections and advertisements.
2. Combining Casual and Formal Wear with Stylistic Embellishments - Create a new fashion trend by blending casual and formal wear with subtle stylistic details.
3. Using Humorous and Dystopian Fake News Ads in Fashion Marketing - Take a bold approach to fashion marketing by using fake news ads that visually represent the stakes of the untruthful digital age.
Industry Implications
1. Fashion - The fashion industry can tap into the post-truth media age and use fashion collections and advertisements to embrace political turmoil and biases of media.
2. Photography - Photographers can experiment with capturing fake news ads that are both humorous and dystopian, creating visually compelling images for fashion marketing.
3. Digital Marketing - Digital marketers can explore the use of fake news ads to draw attention to the reality of today's day and age and make a strong impact in fashion advertising.