In partnership with TerraCycle, Procter & Gamble created the Fairy Ocean Plastic bottle, which is made from 100% recycled plastic and ocean plastic. The new bottle is set to be introduced to consumers in 2018, with 320,000 Fairy Ocean Plastic bottles produced, making it the largest production of recyclable dish soap bottles of its kind.
The plastic that goes into the making of the eco dishwashing liquid bottles comes from TerraCycle's Beach Plastic Cleanup Program, which aims to keep beaches and oceans free from plastics.
According to a report from the Ellen MacArthur Foundation, "there could be more plastics than fish in the ocean by 2050." The design of this bottle serves as a precedent for the ways other CPG brands can turn ocean plastic into a resource and at the same time, prevent the creation of more plastic waste.
Eco Dishwashing Bottles
The Fairy Ocean Plastic Bottle is Made with All Recycled and Ocean Plastic
Trend Themes
1. Recycled Plastic Packaging - The Fairy Ocean Plastic bottle sets a precedent for using recycled plastic, creating an opportunity for other brands to embrace sustainable packaging solutions.
2. Ocean Plastic Cleanup - The partnership between Procter & Gamble and TerraCycle highlights the growing trend of initiatives focused on cleaning up ocean plastics, creating opportunities for further innovation in this space.
3. Circular Economy - The use of recycled and ocean plastic in the Fairy Ocean Plastic bottle aligns with the principles of a circular economy, presenting opportunities for businesses to adopt more sustainable practices.
Industry Implications
1. Consumer Packaged Goods - The Fairy Ocean Plastic bottle demonstrates how CPG brands can incorporate eco-friendly materials into their packaging to meet consumer demand for sustainable products.
2. Environmental Cleanup - The creation of the Fairy Ocean Plastic bottle highlights opportunities for businesses focused on recycling and removing plastic waste from oceans and beaches.
3. Sustainable Packaging - The use of recycled and ocean plastic in the dishwashing bottle indicates a potential area of growth for industries involved in developing and producing environmentally friendly packaging solutions.