The 'Interapothek' facial cleanser packaging is a beautiful box that symbolizes the acne-removing benefits of the gel contained within. The gel's packaging was built to reflect the fact that it contains a facial cleanser built for oily acne-prone skin.
Interapothek's box is colored to look like skin and has raised bumps all over it. However, the bumps are absent as they approach the product's text. As a result, it looks as if the product's branding is removing blemishes from the skin-toned packaging.
The tube that contains the actual product also uses a similar packaging strategy. Shiny dots that represent oily skin are scattered across the tube's skin-colored packaging. However, just like the box, Interapothek's text seems to swipe away all the shiny marks.
Anti-Acne Packaging
The 'Interapothek' Facial Cleanser Packaging Seems to Wipe Away Blemishes
Trend Themes
1. Anti-acne Packaging - Packaging specifically designed to help people with oily acne-prone skin to clean their face and avoid blemishes.
2. Blemish-removal Packaging Design - Design elements that support the idea of removing blemishes from the packaging to appeal to those looking to eliminate acne.
3. Skin Tone-integrated Packaging - Integrating skin-tone colors and patterns into anti-acne packaging designs to mimic a person's skin and convey that the product is intended for a specific skin type.
Industry Implications
1. Skincare Industry - The skincare industry could explore integrating designs into their packaging that evoke feelings of treating acne-prone skin.
2. Cosmetics Industry - Cosmetic companies may want to consider the integration of unique packaging designs that feel inclusive of specific skin tones when developing new acne-eliminating facial cleansers.
3. Fashion Accessories Industry - Fashion accessory companies could respond to this trend by creating products like phone cases or reusable bags that replicate packaging designs in beauty and skincare, using the power of design to appeal to consumers.