Commuting is the most forgettable and rote part of the day, but 'Faces on the Ferry' is a multimedia art project that shows if people look a little bit closer, they can uncover the joy and beauty in even the most superficially unexciting activities. The project includes sketches of various Amsterdam commuters on a short ferry ride from Amsterdam Noord to the center of the city, and it presents these sketches in several different formats.
'Faces on the Ferry' was started on a whim by artist and illustrator Rachelle Meyer, an American living in Amsterdam. During her short ferry commute to the office, she would jot pencil sketches of her fellow commuters. After filling up a sketchbook, she found that the total effect was powerful, and turned this into a stop-motion video. She's now using Kickstarter to fund a series of seasonal prints based off the work.
Multimedia Commuter Sketchbooks
'Faces on the Ferry' is a Documentation of Amsterdam Living
Trend Themes
1. Multimedia Documentaries - Using multimedia to showcase ordinary and often overlooked activities can capture an audience's attention in new and exciting ways.
2. Crowdfunding for Art Projects - Crowdfunding can be an effective and accessible way for artists to get their work funded and produced.
3. Perception-shifting Art - Art that challenges viewers to look closer and see the beauty in the mundane can create a new and powerful perspective.
Industry Implications
1. Fine Arts - The fine arts industry can benefit from embracing new forms of multimedia and crowdfunding to produce innovative and engaging art projects.
2. Marketing and Advertising - Marketing and advertising campaigns can use multimedia and perception-shifting art to generate buzz and create memorable campaigns.
3. Transportation - Transportation companies and organizations can work with artists to highlight the beauty of everyday commuting experiences and create a more positive perception of public transportation.