Facebook's ChefClub is the social media site's latest viral hit which was introduced in an effort to engage, entertain and educate a different consumer base.
This site publishes original content which offers step-by-step cooking instructions that are complete with aesthetically pleasing visual aids. What's most interesting, is this brand's ability to thrive following Facebook's algorithm changes, as ChefClub still offers advertisement-free videos, opting instead to focus on content.
In an interview with DigiDay, the brand's founder Thomas Lang said, "We decided not to make advertising our core business. It’s not a personal passion. We want to grow a commerce company built on content, We’d rather keep ad-free content that promotes ChefClub products at the end rather than inserting the content with a Facebook ad. That’s much healthier."
Ad-Free Social Cooking Videos
Facebook's ChefClub Thrives Without the Use of Ads
Trend Themes
1. Ad-free Content Strategy - Integrating a brand's products and services seamlessly within educational video content, without ads, can effectively engage consumers in a non-intrusive way.
2. Visual Aids for Education - Using aesthetically-pleasing and easy-to-follow visual aids can improve consumer interaction with educational content, leading to better retention and potential future purchases.
3. Commerce-driven Content Creation - Creating content with a commerce-driven mindset can enable brands to leverage the existing audience and create a sustainable business model without being heavily reliant on ads.
Industry Implications
1. Food Industry - Utilizing educational and entertaining video content to showcase products and recipes can be a powerful way for food and beverage brands to establish a loyal following.
2. Social Media Industry - Incorporating engaging content within social media platforms can help businesses stand out and better connect with their target audience.
3. Online Education Industry - Creating visually appealing educational content for online learning platforms can increase user engagement, leading to greater retention and potential for future revenue streams.