The NFL recently indicated that it will extend its partnership with Facebook, which will bring highlights, news, and analysis form all NFL games to the Facebook Watch platform. The deal was originally agreed to in 2017, and from 2017-2018 over 22 million Facebook users have viewed the content. The NFL will also add classic game highlights and content form NFL Films to the Facebook Watch platform, additional video content to commemorate the NFL's 100th season will be included.
The NFL will also create different groups on Facebook, based on certain NFL trends, and then curate content to each group. Additionally, The NFL will create a Watch Party every week throughout the season, which will focus on recapping games. It is clear the NFL it's deal with Facebook as a way to reach more viewers.
Social Media Football Content
The NFL Will Add Game Highlights to the Facebook Watch Platform
Trend Themes
1. Extended Social Media Partnerships - The NFL's extension of its partnership with Facebook demonstrates the trend of sports organizations leveraging social media platforms to reach wider audiences.
2. Engaging Fans Through Curated Content - The NFL's creation of different Facebook groups and curated content for each group highlights the trend of personalized and targeted fan engagement.
3. Celebrating Milestones with Commemorative Content - The NFL's addition of video content to commemorate their 100th season reflects the trend of utilizing special events and milestones to enhance fan experiences.
Industry Implications
1. Sports and Entertainment - The sports and entertainment industry can capitalize on extended social media partnerships to expand their reach and engage with fans in new and innovative ways.
2. Digital Marketing - The digital marketing industry can benefit from the trend of engaging fans through curated content by developing targeted strategies for sports organizations to leverage on social media platforms.
3. Media Production - The media production industry can explore opportunities in creating and curating commemorative content for special events and milestones to enhance fan experiences and drive audience engagement.