The Facebook Energy App -- as of yet untitled, yet slated for an early 2012 launch -- is poising the social network to change the way we use and distribute the now-dwindling resource of sustainable energy.
The process of saving on power (and money) begins with taking a hit for the team: You'll have to grant Facebook access to your household energy data. That may be too large a breach of privacy for some to accept, which is perfectly understandable. For the unconcerned, you'll be able to sync your utility information and compare it to your friends, family and similar homes in the region. The Facebook Energy App gamifies the process of energy use, forcing users to compete with their friends and win the big prize: a smaller utility bill and the warm, fuzzy feeling that comes with knowing you've helped sustain the planet in some small way!
Look for the phone application on your Android or iPhone early next year.
Social Media Power Saving
The Facebook Energy App Hopes to Incentivize Smart Electricity Use
Trend Themes
1. Gamified Energy Conservation - The Facebook Energy App gamifies energy use, encouraging users to compete with friends and save money on their utility bills.
2. Social Energy Comparison - The Facebook Energy App allows users to sync their utility information and compare it with friends and similar homes in their region, promoting social awareness of energy consumption.
3. Privacy Concerns in Energy Tracking - The Facebook Energy App raises privacy concerns as users need to grant access to their household energy data, allowing for potential disruptive innovations in secure data sharing solutions.
Industry Implications
1. Social Media - The Facebook Energy App combines social networking with energy conservation, creating opportunities for social media platforms to integrate sustainability initiatives.
2. Energy Utility - The Facebook Energy App disrupts the energy utility industry by incentivizing smart electricity use and requiring utility data integration.
3. Mobile Applications - The launch of the Facebook Energy App for Android and iPhone highlights the potential for innovation in mobile applications that promote sustainable practices.