Fabletics and Liza Koshy teamed up to kick off a brand-new collaboration for 2021 and the capsule was created to "reshape your expectations of activewear." The versatile and stylish pieces recognize that people started to first and foremost dress for comfort in 2020 and these styles support the new norm in that sense.
The capsule collection shares wardrobe staples like convertible jackets, reversible sports bras and adjustable pants with a streetwear-meets-athleticwear theme. The styles feature bold pops of color and a few equally loud prints for fun.
The collab is being introduced with a cinematic dance commercial featuring Liza moving in reverse to emphasize that there's no going back to life before comfort.
Collaborative Streetstyle Activewear
Fabletics and Liza Koshy Created a Stylish, Versatile Capsule
Trend Themes
1. Streetwear-athleticwear Hybrid - Opportunity to create more versatile and comfortable clothing that combines streetwear and athleticwear elements.
2. Collaborative Fashion - Opportunity for brands to team up with influencers and celebrities to gain new audiences and bring fresh perspectives to their designs.
3. Reversible Clothing - Opportunity to create clothing that offers consumers more options and versatility without taking up extra space in their wardrobe.
Industry Implications
1. Athleticwear - As people continue to prioritize comfort, athleticwear brands can explore new designs and collaborations to offer more versatile and stylish options.
2. Fashion - Brands from different fashion segments can collaborate with each other or with influencers to create new and innovative collections that appeal to wider audiences.
3. Sustainability - Reversible clothing can promote more sustainable consumption habits by reducing the need to buy as many separate items to achieve different looks.