GlassesUSA.com and Jenni Farley - otherwise known as JWOWW - recently announced the launch of a mini collection composed of Farley’s favorite eyewear styles. JWOWW is known for the hit reality TV show 'Jersey Shore,' including appearances on other shows such as 'TNA Impact!' and 'Disaster Date.'
The collection includes eight eyewear styles, including lightweight rimless frames to bold cat-eye glasses. Other styles include colorful, round frames, and sleek, streamlined gold aviator glasses. According to GlasseUSA.com, "with this collection, JWOWW hopes to encourage women to bring out their ‘WOWW’ factor." Farley also shares her advice on how women can 'Make Your Life WOWW' on a video featured on the website.
The mini-collection is available online. For consumers without their current prescription, the GlassesUSA.com website includes a 'Perscription Scanner App' that is able to extract the optical parameters of their current glasses so consumers can shop conveniently.
Reality Star Glasses
GlassesUSA.com Launched a Mini Collection of JWOWW-Approved Eyewear Styles
Trend Themes
1. Celebrity Eyewear Collections - Opportunity for other eyewear retailers to partner with celebrities to launch exclusive collections.
2. Prescription Scanner Apps - Opportunity for other retailers to develop prescription scanner apps to make shopping more convenient for consumers.
3. Fashion-forward Eyewear Styles - Opportunity for other retailers to capitalize on the trend of bold, colorful eyewear styles for women.
Industry Implications
1. Eyewear - Eyewear companies can partner with celebrities to launch exclusive collections and develop convenience-enhancing apps.
2. Fashion - Fashion companies can capitalize on the trend of bold, colorful eyewear styles for women and partner with eyewear companies to launch exclusive collections.
3. Technology - Technology companies can develop prescription scanner apps for retailers to enhance the convenience of online shopping for their customers.