Eyewear brand, EyeBuyDirect launched its Eyewear Pride collection for the second year in a row. In the company's continued efforts and commitment to diversity and inclusion, EyeBuyDirect aligns itself with the Trevor Project.
Geared towards LGBTQ+ youth, the organization is the world's largest suicide and crisis prevention intervener. The eyewear brand will donate 100% of this year's frames from its Pride collection to the Trevor Project. Up to $50,000 will be donated to support the admirable organization.
Lele Pons, a global entertainer and ally to the LGBTQ+ community, supports the new collection. The unapologetically colorful frames are available in a variety of expressive shapes. Customers can use both shaded and prescription lenses with the Eyewear Pride collection.
Pride Eyewear Collections
EyeBuyDirect Launched its Second Pride Collection, Called Eyewear Pride
Trend Themes
1. Corporate Social Responsibility - Eyewear brands can incorporate social initiatives into their products and sales to support marginalized communities, drive brand loyalty and attract conscious consumers.
2. Inclusive Marketing - Brands can leverage inclusive marketing to show support for marginalized communities and attract more customers and allies.
3. Charitable Partnerships - Partnering with charitable organizations on sales promotions is an effective way for brands to show support to social causes and create a positive impact.
Industry Implications
1. Eyewear - Eyewear brands can incorporate social initiatives into their products and sales to support marginalized communities, drive brand loyalty and attract conscious consumers.
2. Nonprofits - Nonprofits can leverage partnerships with brands to raise awareness and funds for their cause, while providing exposure and social responsibility to the brand.
3. Entertainment - Celebrities and influencers can leverage their platform to show support for marginalized communities and promote inclusive brands and campaigns.