Recently, Eye/Loewe/Nature introduces its newest designs made for the Fall/Winter 2021 season showcased in a beautiful campaign rooted in the beautiful idyllic countryside in Britain. It delivers a slew of whimsically designed menswear pieces as an extension of the existing Spanish fashion house. Narrated by explorer Louie Akinwale, he speaks about the campaign, stating "Nature makes me realize how small I am in the grand scheme of life."
This continues as the capsule delivers its low-impact pieces and how it plays with materials and experiments with textures that coincide with life in urban settings and the wilderness as well. The seasonal pieces include quilted bucket hats, a series of jacket options, tweed gilets, and upcycled militaristic overcoats.
Idyllic Countryside-Showcased Fashion
Eye/Loewe/Nature Showcases its FW21 Collection in Nature
Trend Themes
1. Sustainable Fashion - The use of low-impact materials and upcycled pieces encourages the industry to pursue more eco-friendly and sustainable practices.
2. Nature-inspired Design - Designs inspired by nature could revolutionize the fashion industry by offering unique and creative alternatives to traditional designs.
3. Narrative Fashion Campaigns - Fashion campaigns with storytelling elements have the potential to engage and connect with consumers on a deeper level, creating a loyal customer base.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can create a niche for sustainable and nature-inspired designs, appealing to conscious consumers.
2. Marketing and Advertising - Marketing and advertising agencies could experiment with narrative campaigns to create deeper connections between consumers and brands.
3. Textile and Material Science - The development of low-impact and eco-friendly materials could create a new direction for textile and material science research and development.