For its latest launch, Imayla Beauty took inspiration from mascara to create the Brash Brow EyeBrow Mascara. While there are brow gels that are packaged in a similar way, this one sets itself apart with a cone-shaped brush that's specifically designed to fill and coat every brow hair. The product also shares the benefits of vitamin-rich ingredients to support the health of the hair.
Enriched with Panthenol and Vitamin E, the Brash Brow EyeBrow Mascara helps to define one of the most expressive features of the face with a clean, vegan and cruelty-free formula. The brow-accentuating formula is available in a range of shades, including Blonde Bombshell, (a light neutral gold) Semi-sweet Chocolate (a medium neutral brown) and Bold Granite (a rich black) plus a few other colors in between.
Nourishing Eyebrow Mascaras
Imayla Beauty's Brash Brow Fills and Coats Individual Brow Hairs
Trend Themes
1. Vegan Beauty - Opportunity for companies to develop vegan, natural and cruelty-free products with long term health benefits for the naturally inclusive and eco-conscious consumers.
2. Specialized Grooming - A chance for companies to create innovative and specialized products that cater to specific needs of individuals like filling and coating every hair using a cone-shaped brush for bold-looking eyebrows.
3. Multi-functional Products - A space for developing multi-functional products containing ingredients with nourishing components like Panthenol and Vitamin E, that can help lock in moisture, stimulate hair growth and provide a natural look for eyebrows while also being cruelty-free and vegan.
Industry Implications
1. Cosmetics - Improving the quality of conventional cosmetic products by switching to vegan and natural ingredients and using specialized grooming tools and brushes to design innovative products and services.
2. Personal Care - The growing demand for vegan, natural and cruelty-free alternatives in the personal care industry provides an opportunity for companies to introduce and market eyebrow mascara as a must-have instead of an optional step in the grooming process.
3. Beauty - The beauty industry can take advantage of the multi-functional capabilities of eyebrow mascaras and provide a sudden surge in clean and innovative products that can help improve eyebrow health while beautifying them at the same time.