Amoroso’s has launched a collaboration with Philidelphia skateboarder Jimmy Sweatpants, delivering a range of streetwear designs that reference the famous Pennsylvania city. The ‘Extra Collection’ taps the Extra Market in Los Angeles for a playful Italian bread graphic. The range features shirts, hats, sweatshirts, and a skateboard design, all decorated with Amoroso’s logo, a "Philly born, Philly bread" slogan, and the ‘Roll Man.’
The "extremely limited" JSP x Amoroso’s ‘Extra Collection’ will be produced in limited quantities of up to 50 units. The collection launches on JSP’s parent company’s website on Friday, July 29.
"I’ve always felt a real obligation and responsibility to double back and work with the people and things in Philly that raised me," Jimmy Gorecki, also known as Jimmy Sweatpants (JSP), said. "I wouldn’t be here if not for LOVE Park and the skaters that are there."
Skater-Backed Bread Apparel
Amoroso's Taps Jimmy Sweatpants for the 'Extra Collection' of Apparel
Trend Themes
1. Skater-backed Streetwear - Disruptive innovation opportunity: Collaborate with streetwear designers and skaters to create limited edition clothing that taps into local cultural references.
2. Playful Food Graphics - Disruptive innovation opportunity: Incorporate playful graphics featuring local food products into fashion designs.
3. Limited Edition Collections - Disruptive innovation opportunity: Produce limited edition collections in small quantities to create exclusivity and drive demand.
Industry Implications
1. Streetwear Fashion - Disruptive innovation opportunity: Partner with local streetwear designers and skaters to create limited edition collections featuring local cultural references and playful graphics.
2. Food and Beverage - Disruptive innovation opportunity: Collaborate with fashion brands to create playful product graphics and expand product merchandising.
3. Skateboarding - Disruptive innovation opportunity: Collaborate with fashion brands to create co-branded limited edition skateboard designs that appeal to skateboarders and fashion enthusiasts.