Ultra-chic and incredibly contemporary experimental performance is an ideal phrase to describe the latest collaborative capsule between DeMarcoLab and 4DIMENSION. Dubbed '4DMLAB,' the range boldly tests the limits of unconventional design in the sports category, introducing technical features to streetwear fabrics in unusual silhouettes.
To give you the sense of the scope of the experimental performance wear, DeMarcoLab and 4DIMENSION utilize X-PAC in the collection. This is identified as "a composite fabric comprised of multiple layers laminated into a single sheet and contrasting neon hits." A highlight for style in the 4DMLAB capsule is also the techy take on the classic denim jacket, which also boasts a heat-trapping silver lining.
The DeMarcoLab x 4DIMENSION experimental performance wear will be exclusively available at a pop-up in Tokyo.
Highly Stylized Functional Wear
DeMarcoLab and 4DIMENSION Boast an Experimental Performance Line
Trend Themes
1. Unconventional Design - The collaboration between DeMarcoLab and 4DIMENSION pushes the boundaries of conventional design in the sports category, creating opportunities for disruptive innovation.
2. Technical Fabrics - Introducing technical features to streetwear fabrics opens up possibilities for disruptive innovation in the fashion industry.
3. Pop-up Retail - The exclusive availability of the DeMarcoLab x 4DIMENSION collection at a pop-up in Tokyo provides an opportunity for disruptive innovation in the retail industry.
Industry Implications
1. Sports - The experimental performance wear by DeMarcoLab and 4DIMENSION disrupts traditional sports apparel by combining unconventional design and technical fabrics.
2. Fashion - The use of technical features on streetwear fabrics in the 4DMLAB capsule presents disruptive innovation opportunities in the fashion industry.
3. Retail - The pop-up retail strategy for the exclusive DeMarcoLab x 4DIMENSION collection opens up opportunities for disruptive innovation in the retail industry.