The growth and potential found in the technology sector is causing brand to expand the packaging vision, in order to satisfy and anticipate consumer needs, as well as supercharge product experience. Illing Company Inc. is focusing particularly on the implications of artificial intelligence for the packaging sector.
One of its offerings—IllingConnect—seeks to "create a one-on-one dialogue between [the] brand and the consumer, both before and after the sale." At its core, it is a cloud-based platform that allows for product experience to be transformed through authenticity and storytelling, to deliver hyper-localized content, present one-click buying opportunities, protect from grey market diversion and counterfeiting, and much more. In addition, Illing Company Inc. also emphasized that artificial intelligence can expand the packaging vision also in regards to the supply chain, as well as sustainability.
Smart AI Packaging
Illing Company Inc. Seeks to Expand the Packaging Vision of Its Clients
Trend Themes
1. Smart AI Packaging - Using AI technology to enhance packaging design and create a more personalized customer experience.
2. Cloud-based Packaging - Using cloud-based platforms for enhanced product experience that includes storytelling and localized content.
3. Sustainability in Packaging - Innovative use of sustainable materials in packaging design.
Industry Implications
1. Packaging Manufacturing - Incorporating AI technology and cloud-based platforms can lead to disruptive innovation opportunities in packaging manufacturing and design.
2. Consumer Goods - Cloud-based packaging and AI technology can create a more personalized and enhanced shopping experience for consumers.
3. Supply Chain Management - The use of AI technology in packaging design and sustainability practices can lead to more efficient and cost-effective supply chain management.