Exhibition Place, Canada's largest entertainment and convention site, is celebrating its commitment to diversity, equity and inclusion with two celebratory initiatives, launched just in time for Pride Month.
Its DEI committee is the driving force behind the initiatives with General Manager Laura Purdy saying "we are sending a message to the industry and our guests: diversity at Exhibition Place is not just welcome – it’s celebrated prominently as an important element of our values."
In addition to unveiling its Rainbow Crosswalk on Princes' Boulevard at the iconic Princes' Gates yesterday, Exhibition Place also hosted a Flag Raising Ceremony for The Progress Flag. Exhibition Place will fly The Progress Flag throughout the month of June. The Rainbow Crosswalk will remain on the grounds year-round. Guests are invited to celebrate by visiting the Exhibition Place to see these initiatives in person.
"Placing The Progress Flag and Rainbow Crosswalk at the grand entryway of our grounds is a visual representation of our support for this diverse community. Furthermore, it is a symbol of our values – inclusivity is at the core of what we do at Exhibition Place. Our goal is to continually pursue equitable and inclusive access to our grounds for the 5.5 million visitors that we host annually," said Exhibition Place CEO Don Boyle.
Rainbow Pride Landmarks
Exhibition Place Celebrates a Commitment to Diversity, Equity & Inclusion
Trend Themes
1. Diversity and Inclusion Initiatives - The commitment to diversity and inclusion has created a trend for companies to create initiatives and events to promote the values.
2. Promoting LGBTQ+ Pride - The promotion of LGBTQ+ Pride is becoming an important trend for companies, cities, and organizations that want to show support for the community.
3. Symbolic Representations of Inclusivity - A trend to visually represent support for diversity and inclusivity through artwork, events, or other symbolic means.
Industry Implications
1. Convention Centers - Convention centers can take advantage of the trend by hosting events that promote diversity and inclusion initiatives and by visually representing supportive messages.
2. Entertainment Venues - Entertainment venues can use the trend as a way to attract more guests by showing their commitment to diversity and inclusion through events, artwork, or other means.
3. Local Governments - Local governments can capitalize on the trend by promoting inclusivity initiatives and creating symbolic representations of support, such as rainbow crosswalks, in their cities.