In an effort to entice more than fitness buffs, the Fit Sessions are exercise classes set to indie and alternative music in the Manchester area of the United Kingdom. The goal is to bring out people who would be otherwise deterred from gym workouts because of their distaste for the upbeat top 40s musical selection typically played in fitness classes. Taking a page out of the SoulCycle playbook, a spinning class with hip hop tunes, the Fit Sessions are playing an upbeat selection of indie tracks in their guided exercise classes.
The hour long classes take place every Tuesday at Wobbleyou. The classes, while playing enjoyable music, are also designed to offer a full body workout to increase overall fitness levels.
Indie Music Workouts
The Fit Sessions are Exercise Classes Set to Alternative Music Tracks
Trend Themes
1. Indie Music Workouts - Opportunity for fitness businesses to create exercise classes set to indie and alternative music, attracting a new audience.
2. Personalized Fitness Experiences - Opportunity for fitness studios to tailor exercise classes to specific music genres, offering a more enjoyable and engaging workout for participants.
3. Music-based Fitness Communities - Opportunity for fitness centers to build communities around shared music interests, providing a unique and inclusive workout experience.
Industry Implications
1. Fitness Centers - Opportunity for fitness centers to offer exercise classes that cater to specific music preferences, attracting new customers.
2. Music Streaming Services - Opportunity for music streaming services to create curated playlists specifically for workout classes, partnering with fitness studios.
3. Event Planning - Opportunity for event planning companies to organize music-themed fitness events, merging the worlds of fitness and music for a fun and memorable experience.