Brands are creating entire experiences based around exclusive streetwear and dropping limited collections with little notice to fans, making some of the most popular styles harder and harder to come by. For the release of its debut fashion collection, New York-based streetwear label Fall Risk created a digital showroom for its new products but consumers will have to go out of their way to get their hands on the items—as they can only be purchased by calling a hotline.
Rather than being able to quickly and easily place an online order, consumers must place a call to order the Fall Risk streetwear pieces that they wish to purchase. While this may seem inconvenient, it immediately invites shoppers to connect with the designer himself, John Targon, who was previously employed by Marc Jacobs, Celine and Burberry.
Exclusive Streetwear Hotlines
Fall Risk's Debut Collection Can Only Be Purchased By Phone
Trend Themes
1. Exclusive Streetwear Experiences - Brands creating entire experiences around exclusive streetwear, forcing fans to engage with the brand in unique ways.
2. Limited Collection Drops - Brands releasing limited streetwear collections with little notice, increasing demand and rarity of popular styles.
3. Phone-based Purchasing - Brands requiring customers to call a hotline to purchase streetwear, creating a personalized and interactive shopping experience.
Industry Implications
1. Fashion - Fashion brands utilizing exclusive streetwear experiences and limited collection drops to create buzz and increase demand.
2. Retail - Retailers implementing phone-based purchasing for streetwear items, offering a differentiated shopping experience and direct customer interaction.
3. Marketing - Marketing agencies leveraging the exclusivity and scarcity of limited collection drops to drive brand awareness and create hype around streetwear releases.