Luxury fashion house Balenciaga introduces a new look at the Excavator rainboots that are prepared for the Fall/Winter 2022 season. It made its first public debut back in 2020 on the runway and features a unique tapered toe silhouette that shafts wide at the knee.
It's designed in a sleek black colorway but the functionality is questioned due to the wide-cut closer to the top. There is a branding detail marked in a subtle manner closer to the lateral side of the boot as it reads a tonal 'Excavator.' Additionally, the fashion house adds more branding details on the top in a contrasting bright white hue. It reads "BALENCIAGA RAINBOOT Art No 634126" to round it all out.
Tapered Luxury Rain Boots
Balenciaga Unveils the New Excavator Rainboot for the SS22 Season
Trend Themes
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3. Branded Rain Boots - The subtle branding on Balenciaga's Excavator rainboots presents an opportunity for companies to showcase their logos in a more understated manner on functional items.
Industry Implications
1. Footwear - The unique design of Balenciaga's Excavator rainboots presents an opportunity for footwear brands to create innovative and unconventional designs.
2. Fashion - Balenciaga's new Excavator rainboots showcase the potential for luxury fashion houses to expand into functional, upscale rainwear.
3. Marketing - The subtle branding on Balenciaga's Excavator rainboots suggests an opportunity for businesses to showcase their logos in a more understated manner on functional items.