The EXBERRY Shade Vivid Orange – OS food coloring has been developed as the first oil-based food coloring of its kind that's developed with the changing needs of brands and consumers alike in mind. The food coloring is crafted with a blend of paprika seed oil and paprika pulp to achieve a vibrant orange color that's versatile enough to be used in a range of ways. The food coloring is perfect for clean label, low-dosage scenarios, and is great for decorative coatings, snacks and sauces.
Head of Product Management at GNT Sonja Scheffler spoke on the EXBERRY Shade Vivid Orange – OS food coloring saying, "Exberry Shade Vivid Orange – OS is an exciting new innovation that fills a clear gap in the market, offering an effective alternative to artificial colours and paprika oleoresin across a broad array of applications. Its exceptional colour intensity means it can provide visual differentiation while still maintaining completely clean and clear labels."
Oil-Based Food Colorings
EXBERRY Shade Vivid Orange – OS Achieves a Vibrant Hue
Trend Themes
1. Oil-based Food Colorings - Developing new oil-based food colorings can help address the changing needs of brands and consumers, and offer an effective alternative to artificial colours.
2. Clean Label Foods - There is a growing demand for clean label foods that are made with natural ingredients, which presents an opportunity for companies to develop more natural food colorings.
3. Low-dosage Scenarios - Food colorings that are effective in low-dosage scenarios can help to reduce costs and improve profit margins for companies, and could be achieved with novel formulations or production methods.
Industry Implications
1. Food Manufacturing - Food manufacturers can benefit from developing new oil-based food colorings that offer improved color intensity and clean label benefits for their products.
2. Food Retail - Food retailers can respond to consumer demand for clean label products by seeking out and promoting new food colorings that are made with natural ingredients.
3. Food Service - Food service providers seeking to differentiate their offerings and improve their margins can benefit from exploring new, cost-effective oil-based food colorings that can be used in a range of applications.