Under the direction of Luke Powell and Jody Hudson-Powell, leading creative agency Pentagram creates an evolving design for Cytora's new identity. The client is a machine learning brand that utilizes AI to assist the insurance industry. The main constituent of the project is conveying Cytora's mission to build a new future where "insurance is simple, fast and transparent."
Therefore, Pentagram creates a strongly evolving design for the client. The ever-changing shapes ultimately convey the fluidity of the process and the progression of Cytora in its field of operations. The creative agency puts a "series of dynamic blocks" at the forefront of the project. These elements are animated and change their colors and patterns -- a dynamic action that is geared toward stylistically representing "the real-time changes picked up by Cytora's tool."
Brand-Centric Evolving Designs
Pentagram Creates an Ever-Changing Identity for Cytora
Trend Themes
1. Evolving Designs - Opportunity for brands to create dynamic and ever-changing visual identities that reflect their fluidity and progression.
2. Machine Learning - Potential for AI-powered brands to disrupt industries by providing simple, fast, and transparent solutions.
3. Real-time Visualization - Emerging trend of incorporating dynamic and animated elements in design to represent real-time changes and data.
Industry Implications
1. Creative Agency - Disruptive innovation opportunity for creative agencies to develop evolving and dynamic visual designs for brands.
2. Insurance - Opportunity for the insurance industry to embrace AI and machine learning to simplify and enhance their processes.
3. Data Visualization - Emerging industry for companies specializing in real-time visualization of data to provide visually dynamic solutions.