Part of a campaign aimed at busy London commuters, this Evian pop-up shop is a perfectly branded retail experience located in the English's capital's underground. Designed in collaboration between the luxury water brand and agency N20, the branded temporary retail establishment is complemented by a large-scale activation carried out at the 2015 Wimbledon Championships, for which Evian is a sponsor.
The Evian pop-up is outfitted in the trademark pastel pink that matches the bottled water brand's lids and features Evian-branded tennis balls, facial sprays and umbrellas. The Evian pop-up will encourage commuters to stay hydrated and will serve as a chance for consumers to interact with the brand from a lifestyle perspective.
The physical presence for the Alps-inspired water brand will remain open in London until September 3, 2015.
Upscale Water Brand Pop-Ups
The Evian Pop-Up Experience Opened Ahead of Wimbledon 2015
Trend Themes
1. Branded Pop-up Shops - Opportunity for brands to create immersive retail experiences that engage consumers on a lifestyle level.
2. Experiential Marketing - Growing trend of brands using interactive activations to connect with consumers and build brand loyalty.
3. Sponsorship Activations - Increasing opportunity for brands to leverage partnerships and sponsorships for large-scale brand experiences.
Industry Implications
1. Beverage - Beverage brands can create unique pop-up experiences to differentiate themselves and build stronger connections with consumers.
2. Retail - Retailers can explore the use of pop-up shops to create buzz, attract new customers, and drive sales.
3. Event Management - Event management companies can capitalize on the trend of sponsorship activations by providing innovative experiential marketing solutions.