evian, the natural mineral water brand, recently expanded its portfolio with the launch of a functional, flavored sparkling canned water product dubbed 'evian+'. The new product line is enriched with magnesium and zinc and is the first evian product that was packaged in a can.
evian commented on the launch, stating: "evian+ is a delicious sparkling drink created with the pure taste of evian natural mineral water and its naturally occurring minerals, further enhanced with a hint of natural flavors and enriched with magnesium and zinc which supports normal cognitive function.'
evian+ is available in four delicious variants including Cucumber & Mint, Raspberry & Ginseng, Lime & Giner, and Grapefruit & Basil. All the products contain zero calories, zero sugars, and zero sweeteners.
Functional Flavored Sparkling Canned Water
The 'evian+' Beverages are Enriched with Zinc
Trend Themes
1. Functional Sparkling Water - The rise of functional sparkling water brands with added minerals and vitamins provide new opportunities for innovation in the beverage industry.
2. Canned Water - Packaging natural mineral water products in environmentally-friendly, convenient, and portable cans is an emerging trend in the bottled water industry, creating disruptions in traditional bottled water packaging.
3. Zero Calorie, Zero Sugar - The demand for healthier, low-calorie, and low-sugar sparkling water options is increasing and creates opportunities for beverage companies to innovate and produce healthier alternatives.
Industry Implications
1. Beverage Industry - The functional flavored sparkling canned water trend creates opportunities for traditional beverage companies, as well as new entrants, to cater to consumers' health-consciousness and produce innovative sparkling water offerings.
2. Mineral Water Industry - The shift towards canned packaging for mineral water products creates disruptive innovation opportunities for companies to differentiate and diversify the packaging of mineral water products.
3. Health and Wellness Industry - The zero calorie, zero sugar trend in the sparkling water industry demonstrates a consumer demand for healthier beverage alternatives and creates opportunities for innovation in the health and wellness industry.