evian and Moncler have partnered with renowned artist Not Vital to launch a limited-edition 75cL glass bottle of its co-branded mineral water. This collaboration marks the first time evian has ever worked with an internationally acclaimed artist.
The companies tapped No Vital as they knew the artist had experienced growing up in the French Alps -- the location where both evian and Montcler derive their names. Moncler is an abbreviation of the Monestier-de-Clermont mountain village, and evian is named after the Évian-les-Bains commune in the Alps. The bottle presents a clear design with subtle white paint spots resembling snowflakes. It also dons both companies' brand logos and "BY NOT VITAL" text along its bottom half.
"Moncler and Not Vital share our meaningful connection to the Alps, and this collaboration has allowed us to join forces to celebrate our heritage by creating a beautiful, limited-edition bottle," said a spokesperson from Montcler in a recent press release.
Artist-Designed Water Bottles
evian and Moncler Launch Mineral Water Bottle Designed by Not Vital
Trend Themes
1. Limited-edition Collaborations - Companies can create unique products and increase brand awareness through partnerships with internationally acclaimed artists.
2. Location-inspired Design - Designs that draw inspiration from a company's history and location can add an authentic touch to products and increase their perceived value.
3. Art-inspired Packaging - Incorporating artistic elements into product packaging can add a creative and unique touch, increasing consumer interest and engagement.
Industry Implications
1. Beverage - Collaborations with artists and unique packaging designs can increase the perceived value of beverages and attract new customers.
2. Fashion - Fashion collaborations with artists and designers can create unique apparel and accessories, increase brand recognition, and increase sales.
3. Art - Artists can collaborate with companies to create unique products that have a wider reach and increase their visibility in the art community.