Non Gender Specific, or NGS, is a skincare brand that was developed by beauty industry professional Andrew Glass back in 2018, which offers a selection of products that were designed for "all humans," which includes its 'Everything' face serum, cleanser, and mask. All of the products spotlight natural ingredients, offering powerful but gentle results that make them accessible to consumers with all skin types.
The serum offers multi-correctional benefits, including protection from UV rays and free radicals, as well as anti-inflammatory and detoxifying properties. Featuring key ingredients like kelp, lemon, tea tree, and pine bark, the cleanser works to remove makeup and excess oil from the skin, while helping to prevent acne and leaving it feeling moisturized and refreshed. Lastly, the mask boasts a blend of three different clays: kaolin, bentonite and illite. Together, these ingredients gently unclog pores, exfoliate, and improve skin texture.
All of the products are available on Neiman Marcus, or Non Gender Specific's web store.
Gentle Natural Skincare Lines
The Everything Serum, Cleanser, and Mask Promote Clear, Glowing Skin
Trend Themes
1. Natural Skincare - Developing skincare products with natural ingredients and multi-functional benefits for all skin types.
2. Gender-inclusive Skincare - Creating gender-inclusive skincare brands and products that cater to all humans regardless of gender identity.
3. Multi-functional Skincare - Developing skincare products that offer multiple benefits such as detoxification, exfoliation, and anti-inflammatory benefits in one formula.
Industry Implications
1. Beauty - There is opportunity for beauty brands to cater to gender-inclusive, natural and multi-functional skincare market segments.
2. Health and Wellness - Developing skincare products that provide holistic benefits and align with the values of consumers interested in health and wellness.
3. Retail - There is potential for retailers to expand their product offerings by carrying gender-inclusive, natural, and multi-functional skincare products to meet the evolving needs of consumers.