JVN—the brand by hairstylist and American TV personality Jonathan Van Ness—boasts three products that guarantee an effective everyday haircare routine with The Trusted Trio. The set includes the Pre-Wash Scalp Oil, the Instant Recovery Serum, and the Air Dry Cream. All formulas are fully vegan, free of harmful ingredients, and powered by clean and planet-positive hemisqualane—a key ingredient for JVN's haircare products.
Hemisqualane is known to carry numerous benefits for users. It improves hair health after first use and in the long term. It reduces damage, preventing breakage and color fades. Hemisqualane is also effective in moisturizing the scalp and the hair while smoothing frizz. The Pre-Wash Scalp Oil in the everyday haircare range by JVN soothes and revitalizes. The Instant Recovery Serum repairs and smoothes, while the Aid Dry Cream reduces frizz.
Everyday Haircare Sets
The Trusted Trio by JVN is Powered by Hemisqualane
Trend Themes
1. Clean Haircare Products - JVN's use of clean and planet-positive hemisqualane as a key ingredient presents an opportunity for the haircare industry to focus on more sustainable and environmentally friendly product options.
2. Vegan Haircare Products - The Trusted Trio being fully vegan highlights the growing trend towards plant-based and cruelty-free personal care products and offers potential for companies to expand their vegan haircare offerings.
3. Effective Everyday Haircare Set - The Trusted Trio offers customers a complete haircare routine with high-quality products to maintain healthy hair and suggests an opportunity for haircare businesses to create all-in-one sets to simplify customers' routines.
Industry Implications
1. Haircare Industry - The haircare industry can consider using clean and plant-based ingredients to create sustainable and eco-friendly products, similar to JVN's use of planet-positive hemisqualane.
2. Personal Care Industry - The growing trend of plant-based and vegan products within the haircare industry suggests an opportunity for the personal care industry to expand their plant-based offerings across different categories such as skincare and cosmetics.
3. Beauty Subscription Industry - The Trusted Trio's three-step routine presents an opportunity for beauty subscription companies to offer customers customized sets of effective and environmentally friendly products.