Everdaily makes concentrated cleaning products that are packaged in ways that are aesthetically pleasing as they are useful. The products boast minimalist labels with ratios that provide guidelines for putting the household cleaners to work. For example, a one-liter bottle of the versatile, non-toxic, biodegradable and fragrance-free Ever Concentrate can be used to make three bottles of multi-purpose spray—or two bottles of bathroom or glass cleaner, or it could be used to do 50 rounds of dishes or 20 loads of laundry.
The brand also offers a Mandarin + Basil version of the product, which can be used in just as many ways with the added benefit of a product that's free from fragrance. Both of these waste-reducing cleaning products can be found in starter kits that contain refillable bottles.
Everyday Cleaning Concentrates
Everdaily's Products Spell Out Ratios for Ease of Use
Trend Themes
1. Concentrated Cleaning Products - There is an opportunity to innovate in creating more concentrated cleaning products that reduce waste and have clear usage guidelines for consumers.
2. Minimalist Packaging - Minimalist packaging is an emerging trend that not only attracts consumers but can be a way to communicate important information to them.
3. Refillable Bottles - There is a growing consumer demand for eco-friendly and sustainable refillable bottles that can reduce waste and promote responsible consumption.
Industry Implications
1. Cleaning Products Industry - The cleaning products industry can benefit from developing more concentrated and waste-reducing products that are aesthetically pleasing and clearly labeled for consumer use.
2. Packaging Industry - The packaging industry can respond to the trend of minimalist and informative packaging by creating designs that are both visually appealing and functionally useful for consumers.
3. Sustainability Industry - The growing consumer demand for eco-friendly and refillable products creates an opportunity for the sustainability industry to develop innovative solutions that reduce waste and promote responsible consumption.