Ever & Ever is a new aluminum canned water brand from All Market Inc., the parent company behind popular products like Vita Coco and energy drink Runa. While many environmentally minded people are making an effort to purchase and carry a reusable water bottle instead of constantly consuming single-use plastic water bottles, brands like Ever & Ever are introducing more sustainable alternatives to packaging water in plastic.
The brand's aluminum bottles are infinitely recyclable and offers a solution for consumers who forget their reusable bottle at home and are looking for a grab-and-go option that won't be detrimental to the environment.
While plastic is recyclable, it often doesn't make it to the recycling bin, whereas almost 75% of the aluminum ever produced is still in use today.
Recyclable Aluminum Water Bottles
Ever & Ever Offers a Convenient, Eco Alternative to Plastic
Trend Themes
1. Infinitely Recyclable Packaging - Opportunities for disruptive innovation exist in the development of eco-friendly packaging that can be recycled indefinitely.
2. Sustainable Alternatives to Plastic - There is potential for disruptive innovation in the creation of more sustainable alternatives to plastic packaging.
3. Grab-and-go Eco Solutions - The market for convenient, eco-friendly grab-and-go products is ripe for disruptive innovation.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunities can be found in the development of sustainable packaging solutions for beverages.
2. Reusable Product Industry - The reusable product industry has potential for disruptive innovation in creating eco-friendly alternatives to single-use items.
3. Environmental Sustainability - Disruptive innovation opportunities exist in industries focused on providing sustainable solutions to protect the environment.