Whenever I hear about actors and actresses making their singing debut, my hopes are never high, but the Eva Mendes for Thierry Mugler commercial actually impresses me quite a bit.
You may have seen the actress' print ads and billboards for Thierry Mugler's iconic fragrance Angel. The French fashion house has tapped Mendes as the new face of the perfume, and in the Eva Mendes for Thierry Mugler TV commercial, the actress shows audiences her singing chops.
Mendes sings 'The Windmills of Your Mind' quite beautifully and shows viewers that she definitely deserves to be the face of the brand.
"They had the original version of the song and they said they wanted to modernize it," explains Mendes. "I quickly volunteered...It just happens to be one of my favorite songs."
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Trend Themes
1. Actors Singing Debut - Opportunity for actors and actresses to showcase their singing abilities in commercials and expand their artistic repertoire.
2. Celebrity Endorsements - The use of celebrities in commercials to promote brands, adding star power and intrigue to the advertising campaign.
3. Reviving Classic Songs - Modernizing and reimagining classic songs in commercials to create a fresh and captivating audiovisual experience for the audience.
Industry Implications
1. Fragrance - Fragrance industry can leverage celebrity endorsements to enhance brand recognition and attract consumers with the allure of famous faces.
2. Entertainment - Entertainment industry can embrace the trend of actors showcasing their singing talents in commercials, creating unique marketing strategies that blur the lines between film, music, and advertising.
3. Advertising - Advertising industry can explore creative ways to incorporate classic songs in commercials, revitalizing familiar tunes to evoke nostalgia and capture audience attention.