For Euro Pride 2018, Swedish public transportation company Västtrafik shows its support for the LGBTQ+ community through the ultra-vibrant redesign of its streetcars. The 'Proud Tram' project celebrates diversity and freedom of expression in Gothenburg. The initative is described as a "moving art exhibition" and one that celebrates individuality "regardless of who you are, and who you love."
Six colors are depicted by Västtrafik's line numbers. During Euro Pride 2018 — a festival which runs from the 14th until the 19th of August, residents and visitors of Gothenburg can witness a visual reinterpretation of the rainbow.
Photographs of the creativity-focused Euro Pride-celebrating trams are up for auction, with all proceeds going to human rights organization RFSL.
Prideful Vibrant Tram Designs
Västtrafik Celebrates Euro Pride with Bold and Colorful Streetcars
Trend Themes
1. Vibrant Streetcar Redesign - Opportunity for transportation companies to embrace vibrant and expressive designs to celebrate diversity and attract attention.
2. Moving Art Exhibition - Potential for public transportation companies to transform their vehicles into mobile art installations to engage and inspire passengers.
3. Supporting LGBTQ+ Community - Growing demand for companies to express solidarity with the LGBTQ+ community through bold and meaningful initiatives.
Industry Implications
1. Transportation - Opportunity for transportation companies to innovate their vehicles' design to reflect social causes and engage with passengers.
2. Art - Art organizations can collaborate with transportation companies to transform vehicles into captivating art experiences for the public.
3. Nonprofit - Human rights organizations can partner with transportation companies to raise awareness and funds for social causes through creative initiatives.