In the wake of the climate change crisis, many brands have opted to create sustainable and upcycled products to appeal to conscious consumers and Etica comes as a new way for shoppers to access fashion pieces that are ethically and sustainably made. Etica is one of the only manufacturers fully certified for Global Impact, Clean Industry Practices and Social Responsibility.
Etica's clothing was "created to satisfy the desire for extraordinary quality at attainable prices, offering premium fabrics, vintage-inspired washes, and refined fits." The fashion-forward pieces are made using cutting edge, eco-friendly technologies that use less water and chemicals and produce less waste than traditional methods. The new holiday collection includes a-line cuts with dynamic fabrics with prices starting at $35.00 USD.
Avant-Garde Eco Apparel
Etica Offers Premium, Eco-Friendly Fashion at Attainable Prices
Trend Themes
1. Sustainable Fashion - Disruptive innovation opportunity: Develop new manufacturing technologies that further reduce water usage and waste in the production of eco-friendly clothing.
2. Upcycled Products - Disruptive innovation opportunity: Create innovative supply chains and distribution channels for upcycled products, providing accessible options for conscious consumers.
3. Affordable Premium Fashion - Disruptive innovation opportunity: Develop strategies to lower production costs without compromising quality, allowing more customers to access premium fashion at affordable prices.
Industry Implications
1. Fashion Manufacturing - Disruptive innovation opportunity: Implement advanced manufacturing technologies that reduce water usage and waste in the production of clothing, meeting the demand for sustainable and eco-friendly fashion.
2. Supply Chain and Distribution - Disruptive innovation opportunity: Establish efficient supply chains and distribution networks for upcycled products, enabling widespread availability and accessibility to conscious consumers.
3. Retail and E-commerce - Disruptive innovation opportunity: Develop online platforms that offer affordable premium fashion, combining the convenience of e-commerce with the appeal of sustainable and ethically made clothing.