The est by eS Spring/Summer 2012 collection entitled 'Nice Girl, proves that being nice doesn't mean you'll finish last. The collection was created by Gosia Sobiczewska, the Polish-based designer and founder of est by eS. The well-tailored collection uses simple lines that are then complemented by a variety of textiles and colors.
In each of the minimalistic silhouettes, a distinguishing characteristic is given life through Sobiczewska's fresh color palette. The collection provides a range of styles for all types of women, from subtle cream-colored silk dresses to bold mustard short-shorts and everything in between. Each piece from the 'Nice Girl' collection elegantly complements the curves of a woman's body.
The collection draws attention to Sobiczewska's skill as a designer who creates well-fitting pieces that will endure the test of time.
Silver-Haired Sweethearts
The est by eS Spring/Summer 2012 Collection is Not Just for Nice Girls
Trend Themes
1. Minimalistic Silhouettes - Disruptive innovation opportunity: Creating sustainable and versatile clothing options that combine simple lines with fresh color palettes.
2. Fresh Color Palette - Disruptive innovation opportunity: Developing new dyeing techniques or eco-friendly alternatives to create vibrant and long-lasting colors in textiles.
3. Body-complementing Designs - Disruptive innovation opportunity: Exploring innovative sizing and fit technologies to create clothing that enhances and flatters a woman's body shape.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Implementing sustainable fashion practices and embracing customization technologies to meet the demand for versatile and well-fitting clothing.
2. Textiles - Disruptive innovation opportunity: Investing in research and development to create eco-friendly dyes and textiles with enhanced color-fastness for long-lasting and vibrant designs.
3. Apparel Design - Disruptive innovation opportunity: Integrating advanced body scanning and 3D modeling technologies to create bespoke clothing that perfectly fits individual body shapes.