Actress and entrepreneur Jessica Alba's brand the Honest Company features a natural essential oil deodorant blend for consumers seeking beauty products that are made with chemical-free ingredients. The deodorant is made using a combination of pure oils and ingredients that are dispensed as a mist onto the body.
Antiperspirants are often cited as having negative effects on the body due to the high quantity of aluminum and chemicals. The Honest deodorant offers a natural and cruelty-free alternative made from aloe, lemon, witch hazel, tea tree oil and eucalyptus to soothe the skin while keeping unwanted odors at bay. The combination of a liquid product and spray application also eliminates any unnecessary marks left behind on clothing. The range comes in a variety of scents including lavender and citrus.
Essential Oil Deodorants
The Honest Natural Deodorants are Dispensed in a Spray Bottle Design
Trend Themes
1. Chemical-free Beauty Products - Opportunity for developing natural and chemical-free alternatives in the beauty industry.
2. Essential Oil Deodorants - Growing trend of using essential oils in deodorant formulations for a natural and soothing experience.
3. Spray Application for Deodorants - Disruptive innovation opportunity in creating deodorants with spray application to eliminate marks on clothing.
Industry Implications
1. Beauty and Personal Care - Opportunity for natural and chemical-free beauty products that prioritize customer well-being.
2. Natural Ingredients - Increasing demand for products made with natural ingredients, offering opportunities for innovation and growth.
3. Sustainable Fashion - Developing deodorants with spray application can reduce clothing stains, aligning with the principles of sustainable fashion.