Loving nature and being a self-proclaimed tree-hugger doesn't mean that a girl has to lose touch with her fashionable side as the Essenciale Spring 2013 ad campaign shows. Model Bruna Erhardt is one with her natural surroundings without compromising her own stylish nature. Embracing a boho-chic look, she roams around the countryside in flowing dresses and skirts rife with prints and sheer materials.
The Essenciale Spring 2013 ad campaign was shot by photographer Gustavo Marx. Although she is of German descent, the blond beauty is a perfect fit for the Brazilian label since she was born in Brazil. Styled by Renata Correa, fashion designer Valeria Lemos' easy silhouettes, eclectic patterns and varied color palette were complemented with natural hair and makeup by beauty artist Ronnie Peterson.
Boho Tree-Hugger Fashion Ads
The Essenciale Spring 2013 Campaign Stars Nature-Loving Bruna Erhardt
Trend Themes
1. Boho-chic Fashion - Opportunity for fashion brands to incorporate bohemian elements into their designs and cater to consumers seeking a nature-loving and stylish aesthetic.
2. Nature-inspired Prints - Chance for textile and print industries to develop innovative fabrics and patterns that capture the essence of nature and appeal to eco-conscious fashion consumers.
3. Ethical Fashion - Disruptive innovation opportunity for sustainable and ethical fashion brands to align with the values of consumers who embrace a tree-hugger lifestyle and prioritize responsible production and materials.
Industry Implications
1. Fashion - Opportunity for clothing brands to create boho-chic collections that merge nature-inspired elements with stylish designs.
2. Textile - Opportunity for the textile industry to develop innovative fabrics that feature nature-inspired prints, catering to fashion brands and eco-conscious consumers.
3. Beauty - Opportunity for beauty brands to create natural and ethically sourced hair and makeup products that align with the tree-hugger lifestyle embraced by consumers who seek a boho-chic look.