During London Cocktail Week, The London Essence Company will be inviting people to Essence House for a unique drink creation experience. At the activation, adults will be able to have their palates profiled so that a perfect cocktail can be customized for their specific tastes. The scientifically matched cocktail ingredients will then be prepared by top bartenders, leaving guests with an unforgettable drinking experience.
Dr. Rachel Edwards-Stuart, an expert in the science of gastronomy and flavor perception, developed interactive taste and aroma tests that will be used at the event to identify a visitor's unique palate.
For the Essence House, The London Essence Company will be offering alcoholic and non-alcoholic spirits, as well as fresh garnishes grown on-site by Evogro.
Custom Cocktail Experiences
'Essence House' Profiles Palates to Create Pleasing Cocktails
Trend Themes
1. Personalized Cocktail Experiences - The trend towards personalized cocktail experiences allows businesses to create customized drinks based on individual taste preferences, enhancing the customer experience.
2. Scientific Gastronomy and Flavor Perception - The trend of using scientific techniques to analyze taste and aroma preferences opens opportunities for innovation in creating tailored beverage experiences.
3. On-site Fresh Garnishes and Ingredients - The trend of growing fresh garnishes and ingredients on-site offers businesses the chance to add a unique and sustainable element to their cocktail offerings.
Industry Implications
1. Hospitality - The hospitality industry can leverage personalized cocktail experiences to elevate their beverage offerings and create memorable experiences for guests.
2. Food and Beverage - In the food and beverage industry, the use of scientific techniques to understand and cater to individual taste preferences presents opportunities for creating innovative and customized drink options.
3. Agriculture and Farming - The agriculture and farming industry can explore the trend of growing fresh garnishes and ingredients on-site to supply businesses with sustainable and locally-sourced produce.