In this strikingly sexy campagian for the new 2012 line of ES swimwear, the collection of sporty, barely-there styles is showcased by ruggedly masculine models who just happen to be enjoying a spa day with one another.
Black and white-striped swim briefs, along with with olive-toned ones, are just a couple of the steamy styles you'll see modeled in the saunas of this racy campaign -- assuming it's the collection of swimwear you are looking at that is.
However, if you haven't seen enough of the line after perusing through these images, ES also has a video that will let you see what your swimsuit looks like when it gets wet. So if you're looking for a way to keep cool at the beach this summer while staying hot, then consider wearing less with some pieces from the ES Swimwear line.
Steamy Spa Shoots
ES Swimwear Launches its Hot New Collection
Trend Themes
1. Steamy Swimwear Campaigns - Opportunity for brands to create bold and provocative ad campaigns that push the boundaries of traditional swimwear advertising.
2. Sporty, Barely-there Styles - Potential for fashion brands to design and market swimwear with minimalistic and athletic-inspired designs that appeal to both men and women.
3. Virtual Swimwear Try-on - Disruptive innovation opportunity for technology companies to develop virtual platforms that allow consumers to digitally try on swimwear before purchasing.
Industry Implications
1. Fashion - Opportunity for fashion brands to capitalize on the market demand for bold and sexy swimwear styles.
2. Advertising - Opportunity for advertisers to create attention-grabbing campaigns that challenge societal norms and generate buzz.
3. Technology - Disruptive innovation opportunity for tech companies to develop virtual reality or augmented reality systems specifically for try-on purposes.