The Equipment Spring 2012 lookbook features feminine tones with a focus on simple sophistication. Captured by the lens of photographer Hilary Walsh, blonde beauty Dani poses in the brand's signature sheer-shirted looks.
From pale pinks to refreshing citrus tones, this clean-cut collection ensures effortlessly elegant dressing. Outfitted by stylist Lawren Howell, the model is fresh and youthful, sporting brightly hued tops that set the tone for Spring.
With loose locks and subtle fresh-faced make up by Prem Santana, Dani is a vision in pastels, citrus hues and crisp color-blocked styles, showing off an ethereal beauty and a feminine fashion flair. From subtle casuals to dressed-up statement pieces, the Equipment Spring 2012 lookbook highlights a variety of easy to wear staples that are versatile and multifunctional must-haves.
Effortlessly Elegant Lookbooks
The Equipment Spring Advertorial is Chic and Feminine
Trend Themes
1. Feminine Tones - Disruptive innovation opportunity: Develop gender-neutral clothing lines that challenge traditional notions of femininity.
2. Citrus Hues - Disruptive innovation opportunity: Create sustainable fashion brands that feature eco-friendly clothing in vibrant citrus colors.
3. Versatile Staples - Disruptive innovation opportunity: Introduce smart clothing technology that allows consumers to customize and transform basic wardrobe staples into multiple styles.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Innovate new manufacturing processes that reduce waste and improve the sustainability of the fashion industry.
2. Beauty - Disruptive innovation opportunity: Develop clean beauty products that enhance natural beauty and complement the soft, feminine aesthetic of the lookbook.
3. Photography - Disruptive innovation opportunity: Integrate augmented reality technology into fashion photography to create immersive and interactive experiences for viewers.