adidas Consortium continues to add to the EQT Line with the latest EQT PROTO sneaker model for the season. The brand is celebrating its 30th anniversary of the line and the celebratory series features 16 different pieces. The aforementioned sneakers are made using a blend of lightweight materials and suede across the upper with yellow and gray camouflage covering the toe and the heel section.
It also features dual-branding in an embroidered application and spotlights a motion blue visual over the mid-paneling area. It is then marked with more EQT branding on top of the shoe. The tongue is made from mesh materials for breathability and detailed with more branding accents from the sportswear brand's line.
Motion-Visual Running Shoes
adidas Consorium's EQT PROTO is Inspired by Racing Movement
Trend Themes
1. Motion-visual Running Shoes - The integration of motion-visuals in running shoes offers an opportunity for innovative experiences of fitness enthusiasts.
2. Lightweight Materials for Footwear - Designing athletic footwear that maximizes performance with lightweight materials can revolutionize the athletic footwear industry.
3. Colorful Camouflage Patterns - Incorporating bold, colorful patterns, such as camouflage, can provide disruptive innovation opportunities for footwear design.
Industry Implications
1. Athletic Footwear - The sports and athletic footwear industry can leverage innovation in design and materials to create products that enhance athletic performance.
2. Fashion - Fashion brands can intersect with athletics by offering stylish and functional athletic apparel and accessories, like running shoes.
3. Technology - Incorporating advanced technologies, such as motion-visuals, can revolutionize the way athletic footwear is designed and used.