The Epicurium Christmas products have been unveiled by the brand to get consumers ready for the upcoming holiday season with a number of premium treats. The brand is announcing new products from brands like Tony's Chocolonely, Flower & White and Joe & Seph's, which are each characterized by their different flavors and benefits for shoppers to enjoy. The products include the Meringue Bites Gift Box from Flower & White, Tiny Tony’s Christmas Mix Pouch from Tony's Chocolonely and a vegan advent calendar from Joe & Sephs.
The Epicurium Christmas products lineup also includes a number of returning favorites from brands like Doisy & Dam, Beanies and Rhythm 108. All of the various product lines are being made available in the UK on a first come, first serve basis.
Curated Christmas Treat Ranges
Epicurium Christmas Products Have Been Unveiled for 2021
Trend Themes
1. Premium Holiday Treats - There is an opportunity for boutique confectionery brands to curate premium holiday gift ranges.
2. Vegan Advent Calendars - There is a growing market for creative and enticing vegan advent calendars, which presents an opportunity for plant-based food producers.
3. Returning Favorites - There is a trend towards customers seeking out their favorite traditional holiday treats and nostalgia packages for the festive season.
Industry Implications
1. Confectionery - Confectionery and boutique gourmet food manufacturers could capitalize on the trend for premium, curated holiday gift ranges.
2. Plant-based Foods - Plant-based food producers could capitalize on the trend for vegan-friendly holiday treats, by infusing the spirit of the season into creative, plant-based recipes.
3. Seasonal Nostalgia - Food producers who specialize in traditional holiday treats could capitalize on the trend of customers seeking out their favorite nostalgic foods as part of their festive memories.