This year has seen the rise of an epic and revolutionary event, which aims to be the ultimate Fitness competition: The Kings of WOD. The Fitness league will test its "warriors" throughout three unique and intense battles, taking place in three different countries: Portugal, Spain and Italy.
Created for every Fitness or Functional Training adept, the concept of the league is completely new. Every competitor could choose between five tribes: the Barbarians, the Celts, the Romans, the Iberians and the Vikings. After the first battle, which took place in Lisbon, Portugal, and another tribe appeared, the Slavs. The purpose is obviously to be crowned Champion, but the Tribe-Factor gives the Battles an increased dose of fellowship, honor and a sense of higher purpose.
Revolving around a strong and unprecedented mythology for an event like this, the Kings of WOD is set to become "the" Fitness event of the year, transforming the way athletes and sports enthusiasts compete.
Global Fantasy Fitness Contests
The Kings of WOD Pits European Countries Against Each Other
Trend Themes
1. Fantasy Fitness Contests - Opportunity for businesses to create new and engaging fitness competitions with a fantasy theme.
2. Functional Training - Growing trend in the fitness industry that focuses on movements and exercises that mimic everyday activities.
3. Tribe-factor - Emerging trend of incorporating a sense of community and camaraderie into fitness competitions to enhance participant engagement.
Industry Implications
1. Fitness Events - Disruptive innovation opportunity for businesses to create unique fitness events that combine competition with a strong mythology and tribe-based concept.
2. Sports Apparel - Opportunity for sports apparel companies to design and market merchandise specifically tailored for fantasy fitness contests and functional training.
3. Fitness Technology - Disruptive innovation opportunity to develop new fitness tech products that enhance the tribe-factors and overall experience of fitness competitions.