Trader Joe's wanted to make holiday party hosting a little easier with its ready-to-serve Entertaining Cracker Duo.
Just as the name suggests, the new Entertaining Cracker Duo is a pairing of two party-ready crackers. Inside you'll find cheese and black pepper Wafer Crackers that are delightfully crispy and make a perfect vessel for dips or light holiday appetizers like creme fraîche with salmon. Of course, sometimes you need a more sturdy cracker, which is why each box of the Entertaining Cracker Duo also contains an onion-forward, flax seed-studded Cracker Crisps. These crackers are a little sturdier, slightly sweet, and make the perfect base for the kinds of cheeses and meats you'd find on a charcuterie plate.
Ready-to-Serve Cracker Duos
Trader Joe's Entertaining Cracker Duo Makes Hosting a Breeze
Trend Themes
1. Party-ready Food Pairings - There is an innovation opportunity for food brands to create more ready-to-serve food pairings that cater to large gatherings or parties.
2. Specialty-themed Appetizers - There is an innovation opportunity for food brands to create specialty-themed appetizers that align with the holiday season or other celebrations or occasions.
3. Convenient Snack Options - There is an innovation opportunity for food brands to expand their ready-to-serve snack options to cater to people on-the-go or for those with busy lifestyles.
Industry Implications
1. Food & Beverage - The food and beverage industry can capitalize on the trend of creating more ready-to-serve and specialty-themed food pairings.
2. Retail - The retail industry can leverage the convenience factor of ready-to-serve snacks to appeal to busy consumers looking for quick and easy snack options.
3. Hospitality - The hospitality industry can innovate by offering more themed appetizer options that cater to guests during events, holidays, or other special occasions.