Brilliant Earth, the beloved fine jewelry brand specializing in ethically sourced pieces, recently expanded its portfolio with the introduction of the new Ensemble Collection. The new series pays homage to the "minimalist movement" and is comprised of 37 contoured bands and eye-catching ring styles that can be beautifully paired.
"The Ensemble collection reimagines classic bridal trends, showcasing minimalist elements with a contemporary design approach. We were driven by the belief that an elevated look is the sum of its parts. For us that meant utilizing simple yet unique design features in a series of rings that can be combined to create a luxurious statement for a range of individual personalities and taste" says Ryan Atlas, Director of Product Development at Brilliant Earth.
Alongside the launch of the Ensemble Collection, the brand also introduced new site functionality that increases production visualization capabilities. This enables customers to easily envision how various stacked combinations will look prior to purchasing them.
Ethically Sourced Fine Jewelry
Brilliant Earth Debuts the New 'Ensemble Collection'
Trend Themes
1. Ethical Jewelry - Opportunity to disrupt the fine jewelry industry through ethically sourced materials.
2. Minimalist Bridal Jewelry - Opportunity to disrupt the traditional bridal industry with minimalist and contemporary designs.
3. Virtual Stack Visualization - Opportunity to disrupt the jewelry industry with virtual try-on technology for stacked jewelry combinations.
Industry Implications
1. Jewelry - The trend towards ethical and minimalist fine jewelry presents an opportunity for innovation in the jewelry industry.
2. Bridal - The Ensemble Collection's minimalist approach presents an opportunity for disruption in the bridal industry by offering contemporary alternatives to traditional styles.
3. E-commerce Retail - The new site functionality for virtual stack visualization presents an opportunity for e-commerce jewelry retailers to increase customer engagement and sales conversion through virtual try-on technology.