ENPA's 'Petize Yourself' is effective. The online activity encourages web users to essentially turn their own faces into those of household pets in order to communicate a message about relating to voiceless living creatures.
ENPA's Petize Yourself lets you insert your own picture into the cut-out face of a dog. You then select your preferred breed and begin the photo editing process of becoming a canine yourself. Brought to you by the Lowe Pirella Fronzoni Milano agency for the Society for the Protection of Animals, this puppy-loving program is good fun, and all in the name of animal rights awareness.
Mongrel-Morphing Campaigns
ENPA's 'Petize Yourself' Encourages Walking in Puppies' Paws
Trend Themes
1. Virtual Petizing - Creating virtual platforms that allow users to transform their own faces into animals can disrupt traditional forms of communication and raise awareness for causes.
2. Animal Advocacy Campaigns - Developing innovative campaigns that engage users through interactive experiences can revolutionize the way people understand and support animal rights.
3. Web-based Awareness Activities - Designing online activities that utilize user-generated content to spread messages can offer new opportunities for organizations to raise awareness about important issues.
Industry Implications
1. Advertising and Marketing - Advertising and marketing agencies can leverage virtual petizing technology to create impactful campaigns for clients, generating buzz and increasing brand awareness.
2. Nonprofit Organizations - Nonprofit organizations focused on animal rights can utilize interactive campaigns like ENPA's 'Petize Yourself' to engage with a wider audience and promote their cause effectively.
3. Digital Platforms and App Development - Companies specializing in digital platforms and app development can explore creating user-friendly applications that allow individuals to transform their own faces into animals, enhancing user engagement and creativity.