The Eno print campaign above was devised by advertising agency Ogilvy & Mather of New Delhi, India, and will certainly stir up your senses. This ad campaign is visually pleasing and puts a grumble into your belly.
The Eno print campaign uses food items to paint a portrait of the cultures of Mexico, Japan and Persia. After viewing these delicious depictions, you'll want to sink your teeth into the food and culture featured. The tag line might read, "Eno. Explore the world," but I can’t help but want to explore the cuisine!
Food-Encrusted Maps
This Eno Print Campaign Will Stimulate Your Appetite
Trend Themes
1. Culture-infused Advertising - Using cultural references to create visually pleasing advertisements that stir emotions and appetites.
2. Food-inspired Art - Using food as a medium in art, blurring the line between nourishment and aesthetics.
3. Interactive Campaigns - Engaging customers by creating campaigns that elicit physical and emotional responses, such as hunger or nostalgia.
Industry Implications
1. Advertising - Opportunities for agencies to create more engaging and captivating campaigns that use food and cultural references.
2. Art - Artists can explore using food and other unconventional mediums to create thought-provoking pieces.
3. Food and Beverage - Using food and cultural references to create engaging campaigns and immersive experiences that encourage customers to explore different cuisines and cultures.