'Freshii,' the Toronto-based QSR chain famous for its healthy bowl foods, has announced a new partnership with the convenience store '7-Eleven' to sell 'Energii Bites' to consumers. Energii Bites are small bite-sized treats that come in a variety of flavors from chocolate and peanut butter to blueberry.
These Energii Bites will be available in-store and online at more than 600 7-Eleven locations across Canada beginning January 24th. In addition to this launch, the brands have announced a limited-time deal where consumers can buy two packs of Freshii Bites for $6 until March 1st. This promotion is also available online on '7Now,' the convenience store's online delivery service, and on various other online delivery services, such as 'Uber Eats' or 'DoorDash.'
QSR Convenience Store Partnerships
'7-Eleven' Will Now Sell 'Energii Bites' Online and on Shelves
Trend Themes
1. Convenience Store and QSR Collaborations - Opportunity for quick serve restaurants and convenience stores to collaborate on new product offerings and increase brand exposure.
2. Healthy Snack Market Expansion - Opportunity for healthy QSR chains to expand their market reach and offer healthier snack options in convenience stores.
3. Online Delivery Partnerships - Opportunity for QSR chains and convenience stores to partner with online delivery services for increased convenience and accessibility for customers.
Industry Implications
1. Quick Serve Restaurants - Collaborations with convenience stores can expand QSR market reach and increase sales opportunities.
2. Convenience Stores - Offering healthier snack options from QSR chains can attract health-conscious consumers and improve overall sales.
3. Online Delivery Services - Partnerships with QSR and convenience store brands can offer new delivery options and expand customer base.